Luxury watch trends
for 2024

From the rise of minimalist watches to our constant obsession with square watches, these trending timepieces from brands including OMEGA, Breitling, TUDOR and TAG Heuer are taking the top spots in our wish list. With the help of our luxury watch expert Bruce, discover the 2024 watch trends we’re loving from Watches and Wonders 2024 and beyond.

SHOP LUXURY WATCHES DISCOVER WATCHES & WONDERS 2024

“The key to mastering watch trends is choosing a piece that you’re going to love forever. Whether you go bold with two-tone watches or simple with dainty dials, these timeless styles are perfect for finding a classic wrist partner that will be a staple watch now, and a treasured timepiece for years to come.”

- Bruce, Head of Watches

READ BRUCE'S BIO

Time to be square

It’s official, square watches are in, but we know they always have been. Showcasing angular, unique designs that are simply show-stopping, square watches for men and women are a contemporary twist on a round dial.

SHOP SQUARE WATCHES
TAG Heuer Monaco 1969 Automatic Chronograph Men's Watch

TAG Heuer Monaco 1969 Automatic Chronograph Men's Watch

£6,800

Longines DolceVita Bi-Metal Quartz Ladies Watch

Longines DolceVita Bi-Metal Quartz Ladies Watch

£1,900

It's always time for colour

One trend that’s set to be even bigger this year? Colourful watches. Brighten up your wrist with blue dial watches, red dial watches, green dial watches and pink dial watches to make a statement.

SHOP COLOURFUL WATCHES
Breitling Superocean Automatic 46 Code Yellow Men’s Watch

Breitling Superocean Automatic 46 Code Yellow Men’s Watch

£4,500

Gucci G-Timeless Stainless Steel Diamond Quartz Ladies Watch

Gucci G-Timeless Stainless Steel Diamond Quartz Ladies Watch

£1,560

Classic white dials

Showcasing clean dials, delicate features and elegant designs, prepare to see many minimalist white dials in men’s and women’s watches in 2024. Keep an eye out for the iconic panda dial too. The timeless aesthetic that everyone’s currently obsessed with (including us).

SHOP WHITE DIAL WATCHES
TAG Heuer Aquaracer 27mm Gold Plated and Stainless Steel Diamond Ladies Watch

TAG Heuer Aquaracer 27mm Gold Plated and Stainless Steel Diamond Ladies Watch

£4,800

Tudor Clair De Rose 30 Diamond Automatic Ladies Watch

Tudor Clair De Rose 30 Diamond Automatic Ladies Watch

£2,800

Chic two-tone timepieces

A stand-out look that we love, two-tone watches are truly stunning. Combining two different metals and colourways for a dreamy combination, men’s and ladies two-tone watches will complement every piece in your jewellery box, whether you're a silver or gold lover.

SHOP DESIGNER WATCHES
Breitling Navitimer Automatic 35 Steel and 18ct Red Gold Diamond Ladies Watch

Breitling Navitimer Automatic 35 Steel and 18ct Red Gold Diamond Ladies Watch

£7,850

TAG Heuer Carrera Date Stainless Steel and 18ct Rose Gold Automatic Watch

TAG Heuer Carrera Date Stainless Steel and 18ct Rose Gold Automatic Watch

£4,350

Make every hour golden hour

Going for something luxurious? Put yellow gold watches on your radar (and your wrist) for 2024. With glowing 9ct and 18ct gold, this radiant tone will stay chic this year and forever.

SHOP GOLD WATCHES
Rado DiaStar Original Gold Automatic Ladies Watch

Rado DiaStar Original Gold Automatic Ladies Watch

£1,200

Gucci G-Timeless Gold PVD Ladies Watch

Gucci G-Timeless Gold PVD Ladies Watch

£1,300

Ask the experts

There's a Swiss-made watch available to cater for every taste and lifestyle, our luxury watch experts offer some top tips on how to find the best Swiss watches for you.

Share your style

We love to see how you’re styling the 2024 luxury watch trends. Tag us in
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