TAG HEUER COLLECTIONS
Shop TAG Heuer Carrera watches from £1,700 or £35.41 per month*
Shop TAG Heuer Formula 1 watches from £1,000 or £20.83 per month*
Shop TAG Heuer Aquaracer watches from £1,150 or £21.57 per month*
Shop TAG Heuer Monaco watches from £1,795 or £37.39 per month*
Shop TAG Heuer Connected watches from £1,495 or £56.06 per month*
Shop TAG Heuer Autavia watches from £2,595 or £64.06 per month*
TAG Heuer Bestsellers
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About TAG Heuer
TAG Heuer Through The Years
TAG Heuer History
For over 150 years, TAG Heuer has faced down every challenge head on. We go back in time to discover their story.
Edouard Heuer opens a watchmaking workshop in St Imier in the Swiss Jura mountains.
Edouard Heuer patented one of the first crown-winding mechanisms for pocket watches.
TAG Heuer invents the famous oscillating pinion for mechanical chronographs. It is still used today in the mechanical chronographs of the major Swiss watch brands.
The first dashboard chronograph, the “Time of Trip” is patented by TAG Heuer in 1911, designed for aircraft and automobiles.
TAG Heuer creates the “Autavia” (an amalgamation of AUTombile and AVIAtion), the first dashboard instrument for automobiles and airplanes alike.
Jack Heuer, the great-grandson of Heuer founder Eduoard, joins the family watch business.
Jack Heuer launches the “Carrera” in tribute to the exciting “Carrera Pan-American Rally”. Created for professional drivers, it quickly becomes the watch of champions and a bestseller worldwide.
The legendary “Monaco” model launches, which is the world’s first chronograph with a water resistant square case. Hollywood actor Steve McQueen wears it in his 1971 film Le Mans.
TAG Heuer becomes the sponsor and Official Timekeeper of the Ferrari Racing Team.
Racing legend Aytrton Senna becomes a TAG Mclaren Mercedes driver and TAG Heuer brand ambassador. A much-loved multiple world champion, Senna remains a TAG Heuer ambassador to this day.
TAG Heuer adopt their now-historic mantra; Don’t Crack Under Pressure with a campaign that showcases both the brand’s and the ambassador’s determination.
1992 - 2003
TAG Heuer becomes the Official Timekeeper for Formula 1.
The Mikrotimer is launched, fitted with the first Swiss electronic movement offering an outstanding precision of 1/1000th of a second.
The Calibre 360 launches, the very first mechanical wrist chronograph accurate to 1/100th of a second.
TAG Heuer launches the new Lady Link collection, reworking its famous design but still showcasing the signature bracelet with the S-shaped links.
TAG Heuer, Google and Intel announce a luxury smartwatch partnership, and the TAG Heuer Connected smartwatch is released.
TAG Heuer Partnerships
Red Bull Racing
Boasting a long association with the adrenaline-fuelled world of motor racing, TAG Heuer are the Official Timekeeper, Official Watch and Team Performance Partner of Red Bull Racing.
Sharing a passion for racing and a drive to do things differently, this partnership is potentially one of the most exciting in the world of Formula 1.
The Official Timekeeper and Global Partner of Manchester United, TAG Heuer are renowned for their high-powered love of sport.
The most powerful team of Premier League history, Manchester United have forged a reputation as the team who never gives up. From scoring last minute winners to battling it out to secure 20 League titles, their desire for victory perfectly reflects TAG Heuer’s mantra: don’t crack under pressure.
TAG Heuer Ambassadors
Considered one of the best car racing drivers of all time, Ayrton Senna is remembered as “The King of Monaco” thanks to his six victories in a row at the Grand Prix.Shop TAG Heuer Carrera Watches
Petra Kvitova was the first tennis player born in the 90s to win a Grand Slam. She’s admired for her play and elegance on and off the court and she has become a symbol of strength and determination for women around the world.
Alexander Rossi is an American professional racing driver who won the 100th running of the iconic Indianapolis 500. Constantly pushing himself, his daring spirit echoes TAG Heuer’s values perfectly.
TAG Heuer Buying Guide
Why Choose A TAG Heuer Watch?
150 years of Swiss watchmaking history. You can trace TAG Heuer’s beginnings back to 1860, when it was founded by Edouard Heuer. It’s a true Swiss heritage brand.
A mainstay in the world of sport. TAG Heuer will forever be associated with the worlds of car racing, football and many others, producing highly collectable special edition timepieces. If you’re a sports fan, it’s the perfect watch for you.
A TAG Heuer watch will last a lifetime and beyond. It’s one to pass down the generations, and become a part of your family forever.
Renowned for reinventing and revolutionising. Whilst staying true to its heritage and traditions, TAG Heuer also reinvent and revolutionise the industry – just look at the TAG Heuer Connected Modular 45.
If they’re cool enough for Steve McQueen, they’re cool enough for us. The TAG Heuer Monaco was worn by Hollywood icon Steve McQueen in his 1971 film Le Mans, showing how TAG Heuer create true sports watches that are also fashion statements.
TAG Heuer Aftercare
How To Clean A TAG Heuer Watch
Tip 1: Clean your TAG Heuer watch every two to three months to maintain its appearance.
Tip 2: For leather and fabric straps, avoid contact with water, perfume, cosmetics and any prolonged damp.
Tip 3: For metal bracelets and water-resistant cases, wash in lightly soapy water with a soft brush, without fully immersing it. Make sure the crown is fully pushed in (and screwed in, depending on the model). Rinse and dry with a soft cloth.
Tip 4: If you have any doubts about the water resistance of your watch, simply clean it gently with a soft brush.
Care Tips & Servicing
Tip 1: Although all TAG Heuer watches are tested for impact resistance, you should still avoid violent shocks to your watch. Apart from damaging its appearance, this can affect the performance of the watch.
Tip 2: Avoid leaving your watch next to equipment that produces strong magnetic fields, such as speakers, refrigerators, mobile phones and handbag clasps.
Did you know? As a general rule, a watch should have a complete service every four to five years. We have 50 stores across the UK that stock TAG Heuer.
Did you know? You can bring your TAG Heuer watch into any of these stores to arrange a service and get expert advice from our friendly team.
Swiss Horology Guide
What Makes Swiss
Watches So Special?
Read our Ultimate Guide to Swiss Horology.
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