Diamond Buying Guide
Formed deep within the Earth, each of our natural diamonds carry a brilliance that can’t be rushed or replicated. From engagement rings to diamond jewellery pieces, this complete guide to diamonds will answer all your questions and give you the confidence you need when looking for the perfect diamond.
The 4 Cs
Wondering what the 4 Cs are and why they’re important? We explain how cut, colour, clarity and carat influence the way a diamond sparkles in more detail.
The Beaverbrooks 5th C – Confidence
The Beaverbrooks difference. With over 100 years of expertise and knowledge, you’ll have confidence in your choice when it comes to finding the perfect diamond.
"When you're buying a diamond, you're not just choosing a beautiful stone, you're making a statement that lasts a lifetime. The 4 Cs are so important, but we know our 5th C of confidence is what sets a Beaverbrooks diamond apart. Confidence that each diamond is of the highest standard, meticulously curated to be treasured forever, we have the confidence you’ll love yours for eternity.”
– Lorna, Head of Diamond Buying.
How to choose a diamond
Whether you’re choosing for yourself, or a loved one, the below guides will help you to find the perfect diamond. Make sure you choose a diamond cut or shape that will be timeless to you or them and choose a setting that will be loved for a lifetime. We have diamond experts within all of our stores if you need some helpful guidance.
Diamond Cut & Shapes
We talk through the difference between diamond cuts and diamond shapes and how to find the perfect one for you.
Diamond Settings & Styles
A beautiful diamond needs the perfect setting. Find out more about the styles and settings we choose to best compliment the shape of the diamond.
We’re the UK’s First Natural Diamond Council Premier Retailer
We've been awarded the UK's first complimentary accreditation for meeting five uncompromising standards of excellence and trust. We're incredibly proud to be recognised as a trusted destination for natural diamond jewellery.
Diamond Glossary
We break down all the diamond jargon with our A-Z glossary of diamond terms. You’ll be an expert in no time!
Meet our experts
One of our diamond experts, Lorna, talks you through how to choose the perfect diamond.
“We hand select our diamonds and choose settings that complement them the best, paying attention to the details that matter the most. Whether it’s an engagement ring on your finger or a tennis bracelet on your wrist, our diamonds don’t just sparkle, they feel amazing too.”
– Lorna, Head of Diamond Buying.
Up To 3 Years 0% Interest Free Credit
Pay a £0 deposit and spread the cost with up to 3 years interest-free credit. Shop diamond jewellery from as little as £30.56 per month.*
Learn more about diamonds
Browse the other sections in our Diamond Buying Guide
Inspiration & Advice
View More Inspiration & Advice View moreLab Grown Diamond Jewellery
Modern brilliance made for every moment. Discover lab grown diamond jewellery, ready to add instant radiance to your everyday.
Wedding Ring Buying Guide
Your wedding rings will be an eternal symbol of your love and commitment to one another.
Engagement Ring Buying Guide
When it comes to buying an engagement ring it’s all about the little details. That’s why we’re here to help with our guide on buying an engagement ring.