From Racetrack to Wrist

Supporting major motor racing teams ever since it was founded, TAG Heuer’s daring and determined ethos is a perfect match for the adrenaline fuelled world of motor racing.

With partnerships spanning the worlds of Formula 1, Endurance World Championships, World Touring Cars, Indy 500, Formula E and MXGP, TAG Heuer is a great choice for any serious fan of motorsports.

This year, TAG Heuer are also celebrating 50 years of a retro racing icon – the TAG Heuer Monaco

The predecessor of Speedmasters worn on the Moon and the North and South Poles, the Speedmaster Racing has been worn on the wrists of high-speed racing drivers for over 60 years.

Originally designed as a racing chronograph, the Speedmaster’s dial was inspired by the dashboard of Italian cars and was valued by motorsport and rally drivers for its extremely precisce chronograph performance as well as its daring aesthetics.

The Official Timekeeper of MotoGP since 2001 and sponsors of World Superbike since 2011, the Tissot T-Race collection takes its design cues from the streamlined style of the high-speed superbikes; whilst the highly technological motorcycle engines have inspired Tissot’s supremely precise movements.

Devoting themselves to the precision engineering of their watches with the same enthusiasm with which racing drivers approach the starting line, Certina’s heart beats for the high-speed world of motor racing.

A long-standing partner in the world of motorsports, their commitment to sporting achievements is reflected in a robust collection of racing inspired watches whose innovative engineering and dynamic styling live up to uncompromising demands.

Starting a new chapter in Formula One with their partnership with the Mercedes-AMG Petronas Motorsport team, Hugo Boss have been part of the world of Formula One for 35 years.

This year, they have built on their longstanding connection with motorsport by becoming the official apparel partner of Formula E; the electric street car racing series.