Privacy Policy

Here at Beaverbrooks the Jewellers Ltd, we take your privacy and security seriously. This Privacy Policy, along with our Cookie Policy, explains how we use and protect any personal data that we collect from you, or that you provide to us.

We want this policy to reassure you that we are committed to keeping your information safe, however if you have any questions, please email us at customerservice@beaverbrooks.co.uk or write to us at Adele House, Park Road, St Annes on Sea, FY8 1RE.

When shopping with us and using this website, the data controller is Beaverbrooks the Jewellers Ltd.

In addition to the data outlined in this privacy policy, we also use Cookies and similar technologies provided by third party providers to gather anonymous information, which makes our website more efficient to use and helps us improve the quality of your shopping experience.

The cookies we gather help support analytics, advertising, social media features and website security. These third parties may collect information about your device and your activity on our website, such as your IP address, browser type, pages viewed and interactions. Our third-party providers may use this information to provide personalised advertising or analytics services.

Some Cookies are essential, however for those that aren’t, you can withdraw your consent to their usage at any time and still continue to use our services. You can find out more by reading our Cookie Policy along with how to update your preferences.

When handling your personal data, we will always comply with the obligations set out in the Data Protection Act 2018 (DPA) and the UK General Data Protection Regulation (UK GDPR). We also promise to do the following:

• We'll only collect and use your information where we have your permission to do so.
• We'll be transparent in our dealings with you and tell you how we’ll collect and use your information. If we collect your information for a purpose, we'll only use it for that purpose, unless you’ve been otherwise informed and given your permission where relevant.
• We won’t ask for more information than we need for the purposes for which we’re collecting it.
• We'll update our records when you tell us that your details have changed.
• We'll ensure that your information is securely disposed of at the end of the appropriate retention period to ensure we don’t keep it for longer than is necessary.
• We'll observe your rights under applicable privacy and data protection laws and will ensure that queries relating to privacy issues are dealt with promptly and transparently.
• We’ll ensure all our people receive relevant training in relation to their privacy obligations.
• We'll ensure we have appropriate physical and technological security measures to protect your information regardless of where it’s held.

There are various ways in which we’ll collect information from you, such as:

• When you shop with us, online, in-store or over the phone
• When you register to create an account with us online
• When you request a brochure from us
• When you enter a competition or prize draw
• When you purchase or redeem a Beaverbrooks Gift Card
• When you complete a survey or questionnaire
• When you signup to receive emails, SMS & post from us online, in-store or over the phone
• When you start a purchase online but don’t complete it
• When you write a product review
• When you place a product on deposit in-store
• When you use our Repairs service
• When you take out Jewellery/Watch insurance where available
• When you contact our Customer Services team
• When you interact with us on social media platforms like Facebook, X, or Instagram.
• When you attend a customer event at a Beaverbrooks store

Below is a breakdown of the types of information we collect, how we may use it, and the legal basis for processing:

Your contact details- Name, telephone number, email address, billing address, delivery address, identification documentation)

• To deliver your order (Contractual Requirement)
• To discuss and send updates about your order or purchase or repair (Contractual Requirement)
• To discuss an enquiry or complaint with you (Legitimate Interest)
• To carry out necessary fraud checks (Legal Obligation)
• To send you offers, news, inspiration and other updates if you’ve opted in to these communications (Consent)
• To send you an electronic copy of your receipt (Contractual Requirement)
• To invite you to complete a survey when you have made a purchase in-store (Legitimate Interest)

Your transactional and browsing details - Purchased items, items you’ve saved to your ‘favourites’, items you’ve added to your bag, where you purchased

• To make product recommendations (Legitimate Interest)
• To enhance and personalise your shopping experience (Legitimate Interest)
• To send you reminders of your shopping bag or favourites list (Legitimate Interest)
• To meet our contractual obligations for things like refunds and exchanges (Contractual Requirements)
• To inform you of events happening in your local store if you’ve opted in (Consent)
• To help us understand how you use our website (Legitimate Interest)

Your device details - IP address, location, device details

• To deliver the best shopping experience for your device (Legitimate Interest)
• To carry out necessary fraud checks (Legal Obligation)

Your payment information - Your payment card’s expiry date and last 4 digits). Full payment details are processed securely by our payment gateway (CyberSource) and stored using tokenisation; we do not store your card details.  We comply with the Payment Card Industry Data Standards Security (PCI DSS) to ensure your payment information is secure.

• To carry out necessary fraud checks (Legal Obligation)
• To process payments and refunds (Contractual Requirement)

Your interactions with us - Emails and letters you send to us, chat transcripts from our Live Chat service, your likes and interests you share with us during interactions such as hobbies, food/drink preferences, brands and styles

• To ensure we’re providing you with the best service possible (Legitimate Interest)
• To assist with training and development of our people (Legitimate Interests)
• To support with complaints (Contractual Requirement)

We will never sell your personal information, however there may be occasions where we need to share it with trusted third parties, in order to meet our obligations to you and provide certain services.

Third parties we share your data with:

• Couriers and delivery partners: To deliver your orders to you
• Fraud prevention services: To protect you and us from fraud
• Payment providers: We partner with payment services, like Klarna for example, finance providers and credit/debit card processors
• Technology partners: To support our website and key business systems
• Service agencies: Carefully selected agencies that assist with advertising and marketing
• Review companies: We partner with companies like Trustpilot to collect feedback and help improve our service.
• Insurance and Repairs: To assist with insurance and repair claims
• Legal and Regulatory Authorities: Any third party that requires us to disclose personal information in order to comply with legal, regulatory and statutory obligations

We ensure when we outsource any processes, all companies have adequate security measures in place to protect your data. We require them to comply with privacy principles as part of our contract with them.

Our website may contain links to and from third-party websites, such as the Brands we work with. If you follow a link to any of these websites, please note that these websites have their own privacy policies. We advise you to check these policies before submitting any personal data as we are not responsible for their practices.

The security of your data is extremely important to us. We have implemented various measures to ensure we protect your information to the highest standards.

Secure Account Access: All details held in the ‘my account’ section of the website are password-protected. We recommend you keep your password confidential and don’t share your log in credentials with anyone else.

Data Encryption: We serve all our pages securely using the HTTPS technology, which encrypts the data you enter to prevent unauthorised access. We also encrypt data at rest where applicable.

Payment Security: We comply with the Payment Card Industry Data Security Standard (PCI DSS) to safeguard your payment details.

System Security: We utilise firewalls, intrusion detection systems, and access controls to protect our IT infrastructure.

Testing: We regularly test and assess the robustness of our IT systems to identify and address any vulnerabilities.

We may monitor the use and content of emails and secure messages sent/received in compliance with applicable laws, to detect viruses and prevent misuse of our website or services.

Your personal data will not be shared or stored outside the UK or the European Economic Area (EEA). In any event were sharing outside of these areas is required, we will ensure that safeguards are in place and third parties comply with all applicable Data Protection Regulations, including the UK General Data Protection Regulation and the Data Protection Act 2018.

Our websites are not intended to be used by children, and we don’t knowingly collect personal information from children under 16.

Looking after children’s privacy is important to us. If you think a child under 16 may have shared personal information with us, please get in touch and we’ll make sure it’s removed as quickly as possible.

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Timescales may vary depending on our reason for processing. Once the relevant retention period expires, we will securely delete or anonymise your personal data.

Under the Data Protection Act 2018 you have the following rights in relation to your personal data.

• Right to Access: You have a right to request a copy of your personal data.
• Right to Rectification: You have the right to ask us at any time to make any corrections or remove any personal data that you believe is inaccurate.
• Right to Erasure: You have the right to request the erasure of the personal data, however we may still need to retain personal data to comply with our legal obligations. In the event of a request, we will provide you with full details of the personal data that we are required to retain.
• Right to Restriction: You have the right to request a restriction in the processing of your personal data.
• Right to Data Portability: You can ask for a copy of your personal data in a commonly used, machine-readable format, so you can keep it for your own use or share it with another organisation if you wish
• Right to Object: You can object to the processing of your data where we rely on legitimate interests, and you believe your rights and freedoms outweigh our interests.
• Right to Withdraw Consent: If we are processing your personal data based on your consent, you can withdraw consent at any time.

Should you wish to make a request, please contact our customer services team at customerservice@beaverbrooks.co.uk or by calling 0800 169 2329.

We respect your preferences and are committed to ensuring your privacy is protected. Opting out of marketing communications will not affect your access to our services.

You can opt out of receiving marketing communications from us at any time by:

• Logging into your account and changing your preferences.
• Clicking the ‘unsubscribe’ link in any of our marketing emails.
• Using our online contact form.
• Sending an email to customerservice@beaverbrooks.co.uk.
• Writing to us at Customer Services, Beaverbrooks, Adele House, Park Road, St Annes on Sea, FY8 1RE.
• Calling us on 0800 169 2329 (Monday to Friday, 9 am–5 pm).

We will process your opt-out request promptly. Please note that even if you opt out of marketing communications, we may still need to contact you regarding transactional or service-related matters.

We welcome any feedback you may have, so if you have any questions or comments about this Privacy Policy, please contact our Data Protection Team via the following details:

Email: customerservice@beaverbrooks.co.uk

Write to us at: Beaverbrooks Jewellers Ltd, Adele House, Park Road, St Annes on Sea, Lancashire, FY8 1RE.

We may change our Privacy policy from time to time. If or when changes are made, we’ll include them here, so be sure to check back occasionally. – Last updated December 2025