Longines Watches Brand Focus
Longines Through The Years
Travel back in time with us and explore the rich history of Longines.
The Saint-Imier watchmaking establishment is founded by Auguste Agassiz. Auguste and his two partners make and sell pocket watches with crown-wheel escapements.
The watch factory, located in Saint-Imier – or more precisely in Es Longines (“long meadows”) – is inaugurated by Ernest Francillon.
Longines produces its first movement, the 20A, which wins an award at the Universal Exhibition in Paris in the same year. In these early days of watchmaking, most movements were wound with keys, but Francillon decided against this and from this year, began producing only watches wound via the crown.
The oldest known advertisements for the winged hourglass date back to 1881. The patented chronograph was popular amongst everyone involved in the sport of horse racing, from the bettors and the spectators to the professional riders and riding schools.
Longines wins the Grand Prix at the Universal Exhibition in Paris in 1900 with a pocket watch named La Renommée.
The first system of electromechanical sports timing (using wires which when broken respectively start or stop the watch) is used at the Federal Gymnastics Festival in Basel.
The brand begins to develop its first movements for wristwatches.
Longines is named the official supplier for the International Aeronautical Federation.
The brand’s first self-winding movement launches.
Longines develops the brand’s first quartz clock and the Longines Conquest collection is launched.
The elegant Longines Flagship collection is launched, with its distinctive medallion featuring a caravel engraved on the caseback.
Longines develops a mechanical self-winding calibre, the L990, with a height of only 2.95mm making it the world’s flattest self-winding movement of its kind.
Having signed technical partnerships with the Formula 1 teams of Ferrari and later Renault, Longines becomes the Official Timekeeper for F1 races for 10 years.
Longines is named Official Timekeeper for all the artistic and rhythmic gymnastics events organised by the International Federation of Gymnastics.
The Longines DolceVita collection launches.
As mechanical movements become more popular once again, Longines launches the Longines Master collection, made up of models with mechanical movements.
The Longines Sport collection launches, specially created to meet the needs of sportspeople without sacrificing elegance.
Longines is named Official Partner and Timekeeper of the French Open Tennis Championship at Roland Garros and alpine skiing competitions.
The Longines Saint-Imier collection launches in tribute to where the company was born and where it remains today.
The International Equestrian Federation (FEI) and Longines sign a partnership agreement whereby the watch brand is appointed top partner of the FEI.
The Longines Elegant collection launches, perfectly representing the elegance inherent to the brand.
Longines In Sport
Celebrating a long-lived association with the dynamic world of sport, Longines’ timepieces were first used to time sporting events in 1896. Here are some of the elegant sports they’re involved with.
Longines & Equestrian Sports
Longines’ passion for equestrian sport dates back to 1878, when they produced a chronograph engraved with a jockey and his mount. Equestrian sports are a perfect illustration of the key values of Longines; strength, endurance, technique, precision and elegance.
Longines have been the Official Timekeeper and the Official Watch of Ascot races since 2006.
Longines & Tennis
Since 2007, Longines have been the Official Partner and Timekeeper of the French Open tennis tournament. This year marks the 10th anniversary of the partnership, and continues to perfectly represent the sport and the brand with tradition, performance and elegance.
Longines & Gymnastics
Longines first became involved in gymnastics in 1912, when they launched an innovative electro-mechanical timing system. For over twenty five years, the brand has been the Official Partner and Timekeeper for artistic and rhythmic gymnastics organised by the International Federation of Gymnastics.
Longines & Alpine Skiing
Longines has been accurately timing alpine skiing for many years. The brand is the Official Partner and Timekeeper of the International Ski Federation, and is preparing to push the limits of timekeeping with a new technological innovation. A chip will be attached to the skier’s boot, equipped with a radar and motion sensors to enable the real-time measurement of the athlete’s speed and an analysis of jumps.
Why Choose A Longines Watch?
Here are five reasons why we think a Longines watch is a good choice.
1 - Longines watches are of true Swiss quality, beautifully crafted and imbued with the same rich heritage as all of the other Swiss watch brands, but at a slightly more affordable price point.
2 - The elegance seen across their collections is unrivalled. With the slogan “Elegance Is An Attitude”, it’s clear to see highly elegant design remains at the forefront of their minds.Watch now
2 - The elegance seen across their collections is unrivalled. With the slogan “Elegance Is An Attitude”, it’s clear to see highly elegant design remains at the forefront of their minds.
3 - A Longines watch is an heirloom of the future, made to be passed down the generations.
4 - The brand’s winged hourglass logo is the oldest of any watchmaker in the world, dating back to 1881, which is a pretty cool talking point!
5 - Longines began in 1832 in Saint-Imier, the very place they still create their Swiss watches today. If you’re looking for a true Swiss watch, Longines are a real contender.
Most Wanted Longines
Our Favourite Longines Watches
Here are some of our most wanted Longines watches.
Longines Presence 18ct Gold Men's Watch
Longines Conquest Chronograph Men's Watch
Longines DolceVita 18ct Diamond Ladies Watch
Longines Flagship Automatic Ladies Watch