All our men's watches on sale are still brand-new, so it's worth taking the time to keep them looking box-fresh for longer. Whether you prefer a stainless steel bracelet or something with a softer feel, like leather, each watch comes with its own maintenance requirements. If you've chosen a mechanical or automatic watch, we recommend booking a professional service at least every five years. This will keep the movement accurate and prevent any emerging issues caused by wear and tear. In our watch care guide, we explain how to clean and service your watch to protect its appearance and sentimental value.

Meanwhile, our beautiful men's sale jewellery should be maintained according to the precious metals and gemstones it contains. We’ve explained the best techniques to use on gold, silver, platinum and black zirconium in our guide to cleaning jewellery. Diamonds need special care and attention to keep their sparkle for longer. We recommend using the pocket-sized Connoisseurs Diamond Dazzle Stik, complete with a gentle brush and microfibre cloth to keep your jewellery looking pristine on the go. Once you've found your favourite men's necklaces on sale, don't forget to complete the look with a classic ring to add understated elegance to your outfit.