Wedding Anniversary Years

As we mark the 100th anniversary of Beaverbrooks, we want to celebrate the abundance of love that exists in the UK. We’ve analysed the last 20 years of marriage statistics to find out when the “sweet spot” in a marriage is and the most common dates for celebrating an anniversary.

We also asked loved-up couples for their top tips on how to celebrate their anniversaries.

All data is from the Office for National Statistics (ONS) from across England and Wales, for the 20-year period between 1996 and 2016.

What is the Most Common Wedding Anniversary Date?

Most popular days to get married
30th August
6th September
26th July
2nd August
23rd August
16th August
28th August
9th August
1st August
14th February
Least popular days to get married
25th December
26th December
1st January
13th January
29th February
14th January
21st January
7th January
12th January
4th February

30th August

If you tied the knot on 30th August, you’re in good company! During the 20-year period that our research covered, no fewer than 33,782 couples got married on this date.


’Tisn’t The Season…

At the other end of the scale, Christmas Day and Boxing Day came out as the least popular days to get married, with only 104 and 566 weddings respectively over the last two decades.


Be My Valentine

Amongst all the summer weddings, Valentine’s Day still made it into the top ten with 29,513 marriages.

Just under 3,500 couples chose to get married on 29th February, which means they only get to mark their official anniversary once every four years.

And January is without doubt the least popular month to get married, with seven of the top 10 least popular anniversary dates falling within the first month of the year.

When is the Real ‘Anniversary Season’?

How many marriages over the last 20 years

























While summer is clearly still peak wedding season, our research shows that autumn weddings have grown in popularity over the years too. In fact, across our 20-year data period, there were 12% more marriages in September, October and November, compared to March, April, May.

A study by showed that 47% of weddings are now held on a day other than Saturday, as people continue to look for ways to save money. The growing popularity of weddings towards the end of the year is possibly another example of this.

However, August is still undoubtedly ‘anniversary season’! With nearly 850,000 couples tying the knot during this month, it is a long way ahead of second-placed July (just under 700,000 marriages).

So, why is August such a popular month for anniversaries? We asked Beaverbrooks Lorna Haddon, Head of Diamonds, for her thoughts.

The Sweetest Anniversary of them all?

As part of a survey that we carried out in 2019, we asked couples what they thought was the “marriage sweet spot” – i.e. at what point did they feel happiest in their relationship.

Couples told us that

18 years

is the "sweet spot" for a happy marriage

267,961 couples

got married

18 years ago

They will mark their

Porcelain anniversary

in 2019

How to Celebrate Your Special Milestone

As you can see, there are lots of couples who could be marking a hugely significant anniversary milestone in 2019. It’s no secret that we’re big on romance and sentimental moments here at Beaverbrooks, which is why we love helping you celebrate and cherish big anniversary milestones.

Wedding Anniversary Gifts by Year

Use this handy table to find the traditional wedding anniversary gifts for each year, and then use our Anniversary Gift Guide to find the perfect gift for the love of your life.

1st: Paper
2nd: Cotton
3rd: Leather
4th: Linen, silk
5th: Wood
6th: Sugar
7th: Woollen
8th: Salt
9th: Copper
10th: Tin
15th: Crystal
20th: China
25th: Silver
30th: Pearl
35th: Coral
40th: Ruby
45th: Sapphire
50th: Gold
55th: Emerald
60th: Diamond

How to Celebrate Your Anniversary

As we’ve shown, there are a huge number of people who have cause for celebration this year. We asked Beaverbooks colleagues who have marked poignant milestones to see how they made the occasion feel extra special and memorable.

Note – the data we received did not account for separations, so our findings represent the number of couples who could be celebrating something special in 2019.