Our Favourite Luxury Watch Trends
After another exciting year of exceptional launches at Watches and Wonders 2026, we’re here to bring you the latest watch trends for the year ahead. From eye-catching square watches to intricate skeleton dials and bold colourways, discover the watch trends from luxury brands including TAG Heuer, TUDOR, OMEGA, Breitling and more.
“Knowing how to master watch trends comes with choosing a timepiece that reflects your own sense of style. From bold intricate dials to more refined and timeless designs, choose a timepiece that’s a representation of you.”
- Bruce, Head of Watches
Square watch silhouettes
One of our favourite watch trends for this year and always, square watches are a real symbol of timeless innovation within the world of luxury watches, and we love how sophisticated and sleek square designs are stealing the limelight.
Blue dial boldness
We’re certainly not feeling blue about this watch trend! With reimagined designs beautifully finished with stunning blue hues, a blue dial watch adds a timeless sense of elegance to your luxury watch collection that will last for years to come.
Classic watches reimagined
Paying homage to their heritage, the world’s leading luxury watch brands are revisiting iconic designs from their archives and reimagining them for a modern era. These styles show how a classic watch can be thoughtfully updated with a contemporary edge.
Stand-out dials
With skeleton dials, colourful watches and even meteorite dials, discover the standout watches with a face to remember. Showcasing personality through striking attention to detail, we’ll never get enough of these mesmerising dials.
Breathtaking bezels
A trusted tool for the ultimate pioneer or set with sparkling diamonds for a show-stopping impact, the bezel can become the defining feature of your timepiece. Designed with stunning materials including diamond watch bezels, we can't get enough of the bezel designs we’ve been seeing for this year and beyond.
Inspiration & Advice
Swiss Watch Buying Guide
Celebrated for their precision and pedigree, Swiss-made watches have become synonymous with luxury and style. They are so much more than an instrument to tell the time.
Watch Buying Guide
Whatever style or functionality watch you’re looking for, our Watch Buying Guide will give you all the information you need to show you how to buy a watch that’s exactly right for you.
Watches and Wonders 2026
The watch event of the year is here, and our experts are reporting live from Geneva. Discover all the highlights as we reveal all the launches from TAG Heuer, TUDOR and more.