TAG Heuer Watches
Impossible to separate their Swiss watchmaking heritage and their high-powered sporting connections, TAG Heuer are renowned for their extreme levels of precision and performance. Embedded with a deep history of innovation, TAG Heuer watches continue to lead the way in watch design and next-generation technology. Determined to choose their own path and never stop moving forward, it’s time to open up a whole new world of adventure with TAG Heuer.
TAG Heuer Connected
TAG Heuer Connected Modular 45
TAG Heuer’s new smartwatch is here. As well as significant technology improvements, the new modular design of this TAG Heuer Connected Modular 45 means you can truly personalise the watch to suit your style. New features include; interchangeable lugs, straps and buckles, 50m water resistance, embedded GPS, Android Pay, the ability to create your own custom face and more.SHOP TAG HEUER CONNECTED
Shop By Collection
TAG Heuer Formula 1
TAG Heuer Formula 1 Watches
Ticking all the boxes for a professional sports watch, the advanced technology of the TAG Heuer Formula 1 collection has been inspired by the the Red Bull Formula 1 Team and their extreme performance. Displaying racing technology in motion, this bold collection has been created for those who live life in the fast-lane, showcasing excellence with modern cutting-edge ceramic material, designed specially for the TAG Heuer Formula 1 collection.Shop TAG Heuer Formula 1
TAG Heuer Carrera
TAG Heuer Carrera
Inspired by the Carrera Panamericana, a road race of legend, the TAG Heuer Carrera collection fuses an ionic design with a bold, wide-open dial and a shock-resistant and waterproof case that’s tough enough to survive even the most intense racing wear. Strong, bold and masculine, this TAG Heuer watch flies the flag for TAG Heuer’s unrivalled motor racing heritage as well as a well as a watchmaking pedigree that’s second to none.Shop TAG Heuer Carrera
TAG Heuer Aquaracer
TAG Heuer Aquaracer Watches
Taking inspiration from the aquatic world, the Aquaracer collection is the perfect example of high-performance sports watches and pays homage to the brand’s expertise in durable and reliable watchmaking. Since they helped open up the underwater world by inventing the water resistant case over 100 years ago, TAG Heuer Aquaracer watches continue to set the highest standard for safety and hard-wearing design with their beautifully made Aquaracer collection.Shop TAG Heuer Aquaracer
TAG Heuer Link
TAG Heuer Link Watches
Leading the field in watch ergonomic since launching the first wrist chronograph in 1914, the TAG Heuer Link collection is in its 4th generation and offers the most comfortable bracelet ever, as well as an even sharper and more elegant design. An enduring symbol of success and determination, the new Link models feature a highly complex and sophisticated geometry with the same spirit as the original.Shop TAG Heuer Link
TAG Heuer Monaco
TAG Heuer Monaco Watches
Continuously breaking boundaries, in 1969, TAG Heuer watches changed watchmaking forever by designing the first-ever square water resistant case. A daring symbol of excellence, the Monaco TAG Heuer watch reached legendary status when it was seen on Steve McQueen’s wrist in the famous car racing film, Le Mans, when the Monaco was only one year old.Shop TAG Heuer Monaco
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TAG Heuer Partnerships
Red Bull Racing
TAG Heuer & Red Bull Racing
Boasting a long association with the adrenaline-fuelled world of motor racing, TAG Heuer are the Official Timekeeper, Official Watch and Team Performance Partner of Red Bull Racing.
Sharing a passion for racing and a drive to do things differently, this partnership is potentially one of the most exciting in the world of Formula 1 – with the Red Bull Racing team perfectly representing TAG Heuer’s motto of #DontCrackUnderPressure.SHOP TAG HEUER RED BULL WATCH
TAG Heuer & The Premier League
Selected as the first ever Official Timekeeper and Official Watch of the Premier League, TAG Heuer continue to effortlessly expand their powerful presence in the world of sport.
With all Premier League matches now running on TAG Heuer time, the fourth official’s new high-tech boards are inspired by the curve of the TAG Heuer Carrera watch and all the referees will be sporting the TAG Heuer Connected smartwatch. Show your appreciation for the Premier League and Swiss watchmaking heritage with our range of TAG Heuer watches.
TAG Heuer & Manchester United
The Official Timekeeper and Global Partner of Manchester United, TAG Heuer are renowned for their high-powered love of sport, creating watches that are revered for extreme levels of precision and performance.
The most powerful team of Premier League history, Manchester United have forged a reputation as the team who never gives up. From scoring last minute winners to battling it out to secure 20 League titles, their desire for victory perfectly reflects TAG Heuer’s mantra: don’t crack under pressure.SHOP MANCHESTER UNITED WATCH
TAG Heuer Brand Focus
TAG Heuer have been creating world firsts since inventing the famous “oscillating pinion” for mechanical watches in 1887. But what else have TAG Heuer pioneered? We tell you more in our Brand Focus.FIND OUT MORE