Hugo Boss Brand Focus

Brand Focus

About Hugo Boss

First founded in 1924, the Hugo Boss brand epitomises authentic, understated luxury. Now renowned around the world for their progressive looks infused with an urban and edgy attitude, this bold German fashion house has been designing exceptionally high-end men’s, womenswear and accessories for nearly a century. Bringing forth modern and refined evening looks alongside sporty, fashion-forward pieces for the weekend, Hugo Boss consistently set stylish accents to ensure you’re always one step ahead of the style curve.

Synonymous with a classic yet inspiring elegance, Hugo Boss’s confident aesthetics are effortlessly transferred to their premium watch collections. Combining long-loved designs and the finest materials with imaginative detailing and unconventional finishes, Hugo Boss watches exude confidence, superior style and timeless sophistication.

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GQ Men of the Year Awards 2016

GQ Men of the Year Awards 2016

Proud to have been sponsoring the GQ Men of the Year awards since 2013, Hugo Boss’ classic and timeless style is a true embodiment of the GQ man. Marking the start of the autumn/winter fashion season, the GQ Men of the Year awards celebrates Britain’s most brilliant (and best dressed) men from the worlds of film, music, TV, books, politics and more.

Held annually in London, this is the awards ceremony to be seen at with James Bay, Kanye West and David Beckham all having graced the red carpet. Brush shoulders with the best and get red carpet-worthy style with Hugo Boss’ specially designed timepiece.

Designed exclusively to celebrate the GQ Men of the Year Awards 2016, this Supernova watch will make sure you’re the best dressed man for all occasions.Fastened with a brushed stainless steel bracelet and featuring an impressive 46mm stainless steel case with a brushed bezel, the grey textured dial is enhanced with chronograph functions as well as red baton hour markers for excellent readability.

Packed with high performance functionalities and showcasing dramatic design, get noticed for your outstanding sense of style with this must-have timepiece.


All Black Everything

The biggest trend to date, make an impression with these powerful Hugo Boss styles.

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Go Rose Gold

Luxurious and modern, be envied by all with these Hugo Boss rose gold watches.

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Feeling Blue?

These Hugo Boss watches with a blue dial are the sophisticated splash of colour you’ve been waiting for.

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One To Watch

This one’s for you, ladies. A brand new collection of BOSS ladies watches created by renowned fashion designer Jason Wu will be landing in September. We’re very excited, so watch this space!


Our go-to brand for occasions that demand sleek, sophisticated style without shouting too loud, we love the clean designs and sharp lines that come as standard with a Hugo Boss timepiece. Handpicked for their excellence, here are our favourites.

“Sleek, refined and incredibly handsome, the striking sophistication of this watch makes it perfect for both work and weekend wear.”



“Powerful in both design and performance, this boldly masculine ceramic chronograph is an authoritative style statement for the modern gentleman.”



“Showcasing rich, warm tones to see you into next season and beyond, the luxurious modern touches make this timepiece top our wish-list.”



“A watch made to celebrate Hugo Boss’s sponsorship of the GQ Man Of The Year award, this blackout ceramic design will ensure you make a presence wherever you go.”



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