Hugo Boss Brand Focus

Brand Focus

About Hugo Boss

First founded in 1924, the Hugo Boss brand epitomises authentic, understated luxury. Now renowned around the world for their progressive looks infused with an urban and edgy attitude, this bold German fashion house has been designing exceptionally high-end men’s, womenswear and accessories for nearly a century. Bringing forth modern and refined evening looks alongside sporty, fashion-forward pieces for the weekend, Hugo Boss consistently set stylish accents to ensure you’re always one step ahead of the style curve.

Synonymous with a classic yet inspiring elegance, Hugo Boss’s confident aesthetics are effortlessly transferred to their premium watch collections. Combining long-loved designs and the finest materials with imaginative detailing and unconventional finishes, Hugo Boss watches exude confidence, superior style and timeless sophistication.

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All Black Everything

The biggest trend to date, make an impression with these powerful Hugo Boss styles.

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Go Rose Gold

Luxurious and modern, be envied by all with these Hugo Boss rose gold watches.

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Feeling Blue?

These Hugo Boss watches with a blue dial are the sophisticated splash of colour you’ve been waiting for.

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One To Watch

This one’s for you, ladies. A brand new collection of BOSS ladies watches created by renowned fashion designer Jason Wu will be landing in September. We’re very excited, so watch this space!


Our go-to brand for occasions that demand sleek, sophisticated style without shouting too loud, we love the clean designs and sharp lines that come as standard with a Hugo Boss timepiece. Handpicked for their excellence, here are our favourites.

“Sleek, refined and incredibly handsome, the striking sophistication of this watch makes it perfect for both work and weekend wear.”



“Powerful in both design and performance, this boldly masculine ceramic chronograph is an authoritative style statement for the modern gentleman.”



“Showcasing rich, warm tones to see you into next season and beyond, the luxurious modern touches make this timepiece top our wish-list.”



“A watch made to celebrate Hugo Boss’s sponsorship of the GQ Man Of The Year award, this blackout ceramic design will ensure you make a presence wherever you go.”



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