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Rotary Watches Logo

Founded in 1895 in Switzerland, the Rotary Watch Company has crafted beautiful, elegant timepieces since its inception. In the 1920s, Rotary watches moved to London, becoming an icon of British watchmaking, and were even the trusted timepiece of choice by the British military in the 1940s.

  • Rotary Apex100 Watches

    The Rotary Apex100 collection features bold, sport‑inspired timepieces. A contemporary take on the tool watch, they combine 100m water resistance and modern design for everyday adventure.

    Shop Rotary Apex watches from £149 or pay in 3 with Klarna*

    Shop Rotary Apex100
Rotary Watches
Rotary Heritage

A nod to vintage charm: classic styling, and refined elegance, the men’s and women’s Rotary Heritage watches offer timeless sophistication for the modern wearer.

Rotary Seamatic

Dive into statement style with the Rotary Seamatic collection. With up to 300m water‑resistance, rugged functionality and modern design, these are the watches built for the avid adventurer.

Rotary Ultra Slim Watches
Rotary Ultra Slim

The Rotary Ultra Slim collection features sleek, minimalist designs with ultra-thin cases, combining elegance and precision for a refined, modern look that fits effortlessly.

Why Choose Beaverbrooks?

Explore our diverse collection of watches from the renowned Rotary Watch Company. Whether you're browsing women’s Rotary watches, gent’s Rotary watches, or you’re considering a striking Rotary skeleton watch, our expert team is here to help. We’ll guide you through the Rotary Watch collections, offering friendly advice along the way.

Large online selection

Searching for a Rotary watch to love? Explore our curated range of men's and ladies Rotary Watches online today. Enjoy free next day delivery, so your new watch can be on your wrist by tomorrow.

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Need help? Contact us today

Unsure which Rotary watch is the right one for you? Our experts are here to help. Whether you're choosing a gift or treating yourself, we’ll make sure you find the right match from the men's and ladies Rotary Watches collections. So, don’t hesitate to call us on 0800 169 2329, talk to us via live chat or send us an email using our online form.

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Rotary Watches

Pay later on Rotary with Klarna

Pay in three interest-free instalments or pay 30 days after delivery with Klarna, when you spend £50 or more on Rotary watches. 18+, UK residents only. Subject to status.

Why Choose A Rotary Watch?

With a heritage to be proud of and a commitment to excellence, Rotary have been creating timeless watches since 1895. 

In the 1940s, Rotary watches were made the official watch supplier of the British Army. A true reflection of their trustworthy and reliable timepieces. 

Blending the old with the new, Rotary specialise in creating watches that showcase both enduring and modern style. 

Find the perfect Rotary watch with Beaverbrooks today

Whether you're searching for your next everyday companion, a meaningful gift, or are drawn to the signature style of the Rotary watch designs, we're here to help you discover your ideal timepiece. From timeless icons to modern essentials, our collection of men’s and women’s Rotary watches offers plenty to explore. Let us guide you through the standout pieces, so you can find the Rotary watch that truly reflects your style.