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Smartwatch
Buying Guide

Packed full of useful features and functions, a smartwatch is a must-have accessory for the digital age. This guide will take you through what each of our smartwatches has to offer, to help you find the perfect one for you.

Jump to:

TAG Heuer |
Garmin |
Michael Kors |
Emporio Armani |
Breitling

How To Choose A Smart Watch

1

Firstly, make sure it’s compatible with your smartphone. Most will work with Android and iOS, but it’s best to double check.

2

Decide what you’d like your smartwatch to do, and then check that your preferred smartwatch has the relevant features and functions.

3

Style and design is an important factor, If you want to change the look then make sure you can change the dials and straps easily.

4

Find out what the battery life of the smartwatch is. Some will require charging more often than others which might affect how you use it.

Compare the Watches

TAG Heuer
Connected
Garmin
Vivomove
Garmin
Fenix 6
Michael Kors
Access Runway
Emporio Armani
Connected Gen 4
Garmin
MARQ
Download Apps
Download Apps Yes No Yes Yes Yes Yes
Music Management
Music Management Yes Yes Yes Yes Yes Yes
Voice Command
Voice Command Yes No No Yes Yes No
Translate
Translate Yes No No No No No
Maps
Maps Yes No Yes No No Yes
Notifications
Notifications Yes Yes Yes Yes Yes Yes
Pay from your Wrist
Pay from your Wrist Yes No Yes Yes Yes Yes
Fitness Tracking
Fitness Tracking Yes Yes Yes Yes Yes Yes
Heart Rate Monitor
Heart Rate Monitor Yes Yes Yes Yes Yes Yes
Built in GPS
Built in GPS Yes No Yes Yes Yes Yes
Touchscreen
Touchscreen Yes Yes Yes Yes Yes Yes
Customisable Dials
Customisable Dials Yes Yes Yes Yes Yes Yes
Personalise with Accessories
Personalise with Accessories Yes Yes Yes Yes Yes Yes
Water Resistant
Water Resistant 50 meters 50 meters 100 meters 30 meters 30 meters 100 meters
Compatibility
Compatibility Smartphones running Android 4.4 or higher (excluding Go edition). iPhones running iOS 9.3 or higher.
Battery
Battery A full day including 1h sport session Up to 5 days Up to 14 days 24 hours Up to 12 days

Finance Options

4 years 9.9% APR Finance

Making buying the smartwatch of your dreams even easier, read more about our 4 years 9.9% APR Finance available on smartwatches over £350.

FIND OUT MORE

TAG Heuer Connected Modular 45

The TAG Heuer Connected At A Glance:

With new and improved in-house Connected technology, the new TAG Heuer Connected smartwatch focuses on sports and performance with a new custom designed TAG Heuer sports app.

What’s the price tag?

With prices starting at £1,495, the new TAG Heuer Connected smartwatch is also available from £56.06 per month with 2 years 0% APR Finance.

Key Features

Download Apps

Download Apps

Access your favourite apps direct from your wrist.

Music Management

Music
Management

Download songs, access your entire music library and stay in control of your music.

Built in Voice Command

Built in Voice Command

Use the built-in microphone to control your watch with voice commands.

Google Translate

Translate

Designed to make your watch a great travelling companion.

Maps

Maps

Enables convenient navigation on your wrist.

Notifications

Notifications

Check and reply to all of your notifications directly from your smartwatch.

Google Fit

Fitness Tracking

Enjoy 6 hours of constant sports tracking with the enhanced battery life plus the new custom designed TAG Heuer Sports app.

Pay from your Wrist

Pay from your Wrist

Make secure payments with your smartwatch.

Touchscreen

Touchscreen

Scratch resistant sapphire crystal with AMOLED screen and multi-touch surface.

Customisable Dials

Customisable Dials

Creating a unique look is easy with over 4,000 ways to customise your TAG Heuer watch face.

Personalise with Accessories

Personalise with Accessories

Interchangeable watch heads and straps allow you to customise your watch.

Water Resistant

Water Resistant

Water resistant up to 50m.

Compatibility

Compatibility

Smartphones running Android 4.4 or higher (excluding Go edition). iPhones running iOS 9.3 or higher.

Battery

Battery

Average life with normal use is up to 25 hours. Full charge in just 1.5 hours with the magnetic battery charger.

Our Verdict:

Things we like

  • The combination of a Swiss luxury and traditional timepiece with modern technology
  • New customisation options that let you change dial colours and set your preferences for displaying activity progress, notifications and more.
  • The new TAG Heuer mobile companion app, giving insights into your achievements.

Perfect for

  • Those who still want the look of an iconic mechanical TAG Heuer chronograph
  • Sports fans
  • Blending Swiss-Made style with the latest technology
Shop TAG Heuer Connected

Garmin

The Garmin Vivomove at a Glance:

With a discretely hidden touchscreen and real watch hands, the Garmin Vivomove is a stylish Hybrid Smartwatch with powerful fitness monitoring tools and plenty of smart features to ensure you’re always connected.

What’s the price tag?

Prices start at £250.

Key Features

Music Management

Music
Management

Stay in control of your music directly from your watch.

Notifications

Notifications

Ensure you stay in touch with your texts and notifications with the help of smart notifications on your digital display.

Google Fit

Fitness Tracking

Evaluate your current fitness levels and work towards lowering your fitness age. Track your stress levels and see how rested you are with advanced sleep monitoring.

Heart Rate Monitor

Heart Rate Monitor

The wrist heart rate monitor will help you gauge your fitness with a VO2 max estimate.

Touchscreen

Touchscreen

Hidden OLED touchscreen is revealed when you turn your watch towards you.

Personalise with Accessories

Personalise with Accessories

The perfect accessory wherever you’re wearing it, you can change your Garmin’s 20mm quick release bands whenever you want to match a new outfit.

Water Resistant

Water Resistant

Water resistant up to 50m.

Compatibility

Compatibility

iPhone, Android and Windows.

Battery

Battery

Smart mode: up to 5 days. Analogue mode: up to 2 weeks.

Our Verdict:

Things we like

  • The hidden touchscreen
  • The advanced fitness tracking tools
  • It’s easily personalised with new straps

Perfect for

  • Those who want to work and workout
  • Traditionalists who want the best of both worlds
  • Those who want to improve their fitness
Shop Garmin Vivomove

Garmin

The Garmin Fenix 6 At A Glance:

Designed with no limits in mind, the Garmin Fenix 6 collection is a solar powered smartwatch that lets you explore and take on any adventure in style.

What’s the price tag?

With prices starting at £700, the Garmin Fenix 6 is also available from £52.50 per month with up to 4 years 0% Interest Free Credit.

Why We Love The Garmin Fenix 6

Rugged enough for the most off-grid adventures, follow the best tracks with colour TOPO maps, a compass and multisatellite GPS.

Watch now
Squad On A Mission

Key Features

Music Management

Download Apps

Personalise your experience by downloading Apps such as Garmin Golf and Garmin Explore.

Music Management

Music
Management

Download up to 1000 songs, access your smartphone music library and stay in control directly from your watch.

Maps

Maps

At-a-glance navigation is made easy with colour TopoActive mapping and Trendline popularity routing for adventurous runners and cyclists.

Notifications

Notifications

Receive all your notifications directly to your wrist whether you’re out on the trail or just away from your desk.

Google Fit

Pay from your Wrist

Make secure payments with your smartwatch using Garmin Pay.

Google Fit

Fitness Tracking

Equipped with sophisticated training features to help you measure your form and performance.

Heart Rate Monitor

Heart Rate Monitor

Elevate wrist heart rate technology helps you monitor calories burned, workout intensity and stress scores.

Touchscreen

Built in GPS

Featuring GPS, GLONASS and Galileo satellite capabilities to help you track in more challenging environments.

Touchscreen

Customisable Dials

Creating a unique look is easy with free downloads from the Connect IQ store. Change your watch face or add extra widgets and data fields.

Personalise with Accessories

Personalise with Accessories

The easy to change QuickFit bands make it easy to change the look of your watch to match the activity.

Water Resistant

Water Resistant

Water resistant up to 100m.

Compatibility

Compatibility

iPhone and Android.

Battery

Battery

Smartwatch: up to 14 days. GPS: up to 36 hours. GPS and music: up to 10 hours. Expedition GPS mode: up to 28 days. Battery saver watch mode: up to 48 days.

Solar Power

Solar Power

Solar powering means the sunlight gives you a free energy boost, to extend your battery life between charges.

Our Verdict:

Things we like

  • Get up to 24 days batter life with solar charging
  • Preloaded ski maps for 2,000 resorts around the world
  • Dynamic PacePro feature to help advice how to run smarter over various types of terrain
  • Tested to U.S military standards for thermal, shock and water resistance

Perfect for

  • Exploring and measuring performance in a number of sports
  • Navigating on adventures
  • A safety tool when off the beaten track
Shop Garmin Fenix 6

Garmin

The Garmin MARQ at a Glance:

A smartwatch for athletes and those who like an adventure, the Garmin MARQ is a modern tool that’s expertly crafted on the inside for life on the outside.

What’s the price tag?

Prices for the Garmin MARQ start at £1,400 or you can purchase it for £26.25 per month with up to 4 years 0% Interest Free Credit.

Key Features

Music Management

Music
Management

Listen to your favourite music both online and offline with playback and storage

Music Management

Download Apps

Everything you could ever need in one place, personalise your watch and download your favourite apps.

Maps

Maps

Discover new places to explore with an easy-to-access compass and maps for route-finding.

Notifications

Notifications

Keep up to date with the world and receive notifications straight to your wrist.

Google Fit

Pay from your Wrist

Garmin Pay lets you make secure payments whilst you’re out and about.

Google Fit

Fitness Tracking

Performance metrics monitor your workouts and tell you where to improve.

Heart Rate Monitor

Heart Rate Monitor

Track calories burnt, work intensity and stress scores with the built-in heart rate monitor.

Touchscreen

Built in GPS

Track in the most challenging environments with GPS, GLONASS and Galileo satellite capabilities.

Touchscreen

Customisable Dials

Personalise your home screen with free downloads from the Connect IQ store.

Personalise with Accessories

Personalise with Accessories

Change your strap easily with QuickFit bands for comfort and style.

Water Resistant

Water Resistant

Water resistant up to 100m.

Compatibility

Compatibility

iPhone and Android.

Battery

Battery

Up to 12 days battery life in smartwatch mode, 28 hours in GPS mode, 48 hours in UltraTrac mode and 9 hours in GPS mode with music.

Our Verdict:

Things we like

  • Smart features display your activity for a snapshot of your progress
  • Advanced biometrics give you all the data you need to improve
  • Both stylish and comfortable with its ultralight titanium case and high-performance strap
  • Stay connected to life back home with alerts, emails, and text notifications

Perfect for

  • Athletes looking for a tool to help them track and improve
  • Those who like to explore, navigating you on adventures
  • Overcoming any obstacle that comes your way
Shop Garmin MARQ
Michael Kors

Michael Kors Access

The Michael Kors Access at a Glance:

Combining chic styling with powerful smartwatch technology, the newest smartwatch from Michael Kors Access comes in the iconic Runway style, with brand new features and interchangeable straps.

What’s the price tag?

Prices start at £339.

Key Features

Download Apps

Download Apps

Download apps directly to your wrist using the on-watch Google Play Store.

Music Management

Music Management

Control your music from your smartwatch when you are connected to your phone or WiFi with the Google Play Music app.

Pay From Your Wrist

Hold your smartwatch to any payment terminal where you see the Google Pay or NFC (Near Field Communication) icon.

Voice Command

Voice Command

Use the built-in microphone to access your Google Assistant.

Notifications

Notifications

Ensure you’re always tuned in to important updates with text and email alerts sent directly to your smartwatch.

Fitness Tracking

Fitness Tracking

Meet your personal fitness goals by automatically tracking your activity. Keep tabs on your runs, bike rides, strength training and more with Google Fit.

Heart Rate Sensor

Heart Rate Sensor

Automatically track your heart rate across different types of exercise with Google Fit.

Built-In GPS

Built-In GPS

Track walks and runs with Google Fit without connecting to your phone.

Touchscreen

Touchscreen

Access your favourite features with just a tap.

AMOLED Display

AMOLED Display

Experience crisp, full round viewing with an enhanced display resolution.

Customisable Watch Faces

Customisable Watch Faces

Match your style perfectly by customising your smartwatch. You can also set your watch to automatically update the face when transitioning your look from day to night.

Personalise with Accessories

Personalise with Accessories

Change your look to suit every occasion with interchangeable watch straps.

Water Resistant

Get notifications in the pool and track your swimming. Water resistant up to 30m.

Compatibility:

Compatibility:

Smartphones running Android 4.4 or higher (excluding Go edition). iPhones running iOS 9.3 or higher.

Battery

Battery

Average life with normal use is up to 24 hours. Charging time is approximately 1 hr from a dead battery.

Our Verdict:

Things we like

  • Modern glamour combined with next generation technology
  • Interchangeable straps and display faces
  • New full round display

Perfect for

  • Those who put style first
  • Being able to create an individual look
  • Keeping ahead of the trends
Shop Michael Kors Access

Emporio Armani Connected

The Emporio Armani Connected Gen 4 at a Glance:

Combining Emporio Armani’s dynamic styling with the added benefits of today’s wearable technology, this new collection of touchscreen smartwatches are designed to impress.

What’s the price tag?

Prices start at £389 or £29.18 per month with 12 months Interest Free Credit.

Key Features

Download Apps

Get your apps directly to your wrist using the on-watch Google Play Store or the WearOS app on your smartphone.

Music Management

Access your music library on the go directly from your smartwatch.

Voice Command

Use voice commands to search the web or set alerts with your Google Assistant.

Notifications

Ensure you’re always tuned in to the information you want with notifications delivered direct to your smart watch.

Pay From Your Wrist

Hold your smart watch to any payment terminal where you see the Google Pay or NFC (Near Field Communication) icon.

Fitness Tracking

Whenever you move, your smartwatch will automatically track your steps, distance and calorie burn to ensure you always stay in touch with your fitness goals.

Heart Rate Sensor

Automatically track your heart rate across different types of exercise with Google Fit.

Built-In GPS

Track walks and runs with Google Fit without connecting to your phone.

Touchscreen

Customise your dial to allow you to access your most important information with just a tap.

AMOLED Display

Experience crisp, full round viewing with an enhanced display resolution.

Customisable Watch Faces

Change your watch face to suit your mood, or transition from day to night.

Personalise with Accessories

Change your look to suit every occasion with interchangeable watch straps available in leather, silicone and stainless steel.

Water Resistant

Get notifications in the pool and track your swimming. Water resistant to 30m.

Compatibility

Smartphones running Android 4.4 or higher (excluding Go edition). iPhones running iOS 9.3 or higher.

Our Verdict:

Things we like

  • Customisable style
  • Touchscreen display
  • Easy to use voice commands

Perfect for

  • Getting the benefit of both style and technology
  • Those who dress to impress
  • Transitioning your look from day to night
Shop Emporio Armani Connected

Breitling Exospace B55 Connected

The Breitling Exospace B55 at a Glance:

Packed with original functions tailor-made for professional pilots, the Breitling Exospace B55 Connected is a supremely powerful smartwatch which will never leave you short of information.

What’s the price tag?

Prices start at £5,040 and it’s also available from £113.90 per month with 4 years 9.9% APR Finance. Up to 12 months Interest Free Credit is also available.

Who’s it for?

For professional pilots as well as those who are just aviation or gadget obsessed.

Our Three Favourite Features

Chrono Add

Record up to 50 intermediate times.

Water resistant up to 100m

This, along with all its other features, makes it an instrument for men of action.

Chrono Flight

Keep track of flight times, take-off and landing times as well as airport codes.

Shop Breitling Exospace

Inspiration & Advice

Swiss Watch
Guide

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Guide

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