Every natural diamond in our collection is hand-selected by our experts to ensure only those with the most fire are chosen, so we're extremely proud to be the first retailer in the UK to be awarded the Natural Diamond Council Premier Retailer Accreditation for our commitment to natural diamonds and ethical sourcing.
This complimentary recognition has been awarded to us for meeting the five uncompromising standards of excellence and trust set by the Natural Diamond Council. Learn more about what this means for you and your diamonds...
The Five Standards
Discover the five uncompromising standards set by the Natural Diamond Council and why we have been awarded the first UK Premier Retailer award...
1. Showcases a curated selection of natural diamonds, graded by the world’s most reputable grading laboratories
Every diamond in our collection has been selected to meet the exacting standards expected of a Natural Diamond Council Premier Retailer. By only working with trusted diamond specialists and providing our own diamond certificate, you can have complete confidence in the quality, craftsmanship and authenticity of our diamonds.
2. Maintains rigorous diamond education across the store team to provide best-in-class guidance to customers
Choosing a diamond is an unforgettable moment, which is why our teams receive ongoing diamond education. Whether you're searching for an engagement ring or celebrating a milestone, our knowledgeable and friendly experts are on hand to answer your questions and guide you with confidence.
3. Delivers an exceptional in-store experience by presenting the unique values of natural diamonds
From deep within the Earth, to your most precious moments. Visiting one of our Beaverbrooks stores is about more than viewing beautiful jewellery. We take the time to understand exactly what you’re looking for, offering a welcoming and personal experience that’s tailored to you and your story. For those special purchases, we’ve always got a chilled glass of fizz waiting for you!
4. Utilises in-house diamond screening tools to ensure customer confidence in diamonds offered
To give you complete peace of mind, we use specialist diamond screening technology as part of our quality assurance process. This helps verify the natural diamonds we offer, ensuring you can shop with confidence.
5. Transparent demonstration of ethical sourcing and responsible business practices
Crafted by nature. Perfected by our experts. We're committed to ethical sourcing and transparent business practices, working with only trusted partners who share our values and high standards to ensure only the most exceptional diamonds.
"We’re incredibly proud to be awarded complimentary accreditation and to be the first in the UK to be recognised as a Natural Diamond Council Premier Retailer. It reflects the care we take in sourcing every natural diamond and gives our customers added confidence that they're choosing pieces they can truly trust.”
– Lorna, Head of Diamond Buying.
Every diamond from our True by Beaverbrooks collection has been crafted with expertly cut diamonds and breathtaking details. Fully traceable and wearing the Botswanamark, this guarantees your diamond has been responsibly sourced from Botswana and traced through a transparent journey.
Inspiration & Advice
View More Inspiration & Advice View moreDiamond Buying Guide
Explore our guide, giving you the knowledge and confidence to find the perfect diamond.
Engagement Ring Buying Guide
When it comes to buying an engagement ring it’s all about the little details. That’s why we’re here to help with our guide on buying an engagement ring.
Engagement Ring Quiz
Beginning your search for the perfect engagement ring? Take our quick quiz and discover styles curated to your personal taste.