Tag Heuer
Category: Brand Information
The world leader of prestigious sports watches and chronographs leads the luxury watch industry into the 21st century.
Founded by Edouard Heuer in 1860 at Saint-Imier, Switzerland, TAG Heuer has been mastering time for more than 145 years, setting several major milestones in the rich history of Swiss watchmaking, from the oscillating pinion in 1887 to the first stopwatch accurate to 1/100th of a second in 1916, and the first self-winding mechanical chronograph movement in 1969.
Over the last 4 years, TAG Heuer has more than ever been at the avant-garde of the Swiss watch industry, accelerating and broadening its innovative field through a unique 360 degrees process identified and awarded by the independent global consulting company, A.T. Kearney in 2004, when it nominated TAG Heuer as one of the most innovative European and Swiss companies.
