Links of London 2012 Collection
Category: Brand Information
With 205 participating nations, 10.8 million tickets and a potential global TV audience for both Olympic and Paralympic Games of four billion, London is preparing to host the greatest sporting events on earth. Ever since London won the bid to host the Games in 2005, the aim has been to create a Games for everyone, reaching young people all around the world, connecting them with the inspirational power of the Games and inspiring them to choose sport. London 2012 will also be a UK-wide Games, with events going on around the country.
As a British brand, born in London and built on the art of giving, Links of London is proud to offer jewellery and gifts that create connections between people. With its engaging, inviting and welcoming approach to jewellery, Links of London is providing customers with the chance to purchase and create their own individual memories of this very special event.
Driven by the Olympic Values of excellence, friendship and respect, and the Paralympic values of courage, determination, equality and inspiration, the Games offer Links of London a once in a lifetime opportunity to embrace its British roots and showcase the style, wit and charm embedded in its products. Together Links of London and the London 2012 Games will show the rest of the world the vibrancy, fortitude, creativity and generosity of the UK, and inspire the next generation of athletes and sporting enthusiasts.
