Links of London
Category: Brand Information
The iconic international jewellery brand that captures London’s wit, spirit and heart.
As one of the UK’s most coveted Jewellery brands, Links of London has continued to captivate customers with striking jewellery collections, statement watches and a selection of exquisite gifts. Since the beginning, imaginative design, uncompromised craftsmanship and the use of the finest materials have remained integral to each new collection, ensuring that each piece remains a timeless contemporary classic.
The company was founded in 1990 and over the last 19 years Links of London has grown significantly across the globe and now has over 60 stores in cities including London, New York, Tokyo, Athens, Dubai and Hong Kong. The future will see the continued expansion of the brand into new and emerging markets.
In July 2006, Links of London was acquired by Folli Follie Group, the jewellery, watch and accessory brand. Following this acquisition, Andrew Marshall was appointed CEO in August 2007 and together with the support of Folli Follie Group’s infrastructure, Links of London is well-equipped for rapid international expansion and continued organic growth of its product range.
Elizabeth Galton joined the team as the new Creative Director in March 2008 and has been tasked with steering the brand through the next stage of growth and design evolution. Product diversification has already begun and there are plans to introduce other new product ranges as well as increasing and diversifying the women’s and men’s jewellery offering. Elizabeth’s vision is to charge the brand with a renewed freshness, creating expressive directional pieces that draw inspiration from London’s vibrant and dynamic landscape.
Links of London has long been recognised as an innovator and leader in the jewellery and gift industry. In 2007 Links of London was named ‘Jewellery Brand of the Year’ at the 2007 UK Jewellery Awards for the third consecutive year. The brand was described as 'a clever brand that hits every market. The wealth of its appeal is astonishing.'
With iconic pieces such as the ‘Sweetie’ and ‘Friendship’ Bracelets and new watch, gift and jewellery collections on the horizon, Links of London looks forward to a very exciting future.
