Pioneering craftsmanship and innovation since its foundation in 1853, Tissot has always had its home in the Swiss watchmaking town of Le Locle in the Jura Mountains. Founded by father and son Charles-Felicien and Charles-Emile Tissot, the brand at first designed dual time pocket watches that embodied their innovative spirit and profound respect for the watchmaking tradition.

In 1858, Tissot sold their Savonnette pocket watches to the Czar of Russia and his officers, and a manufacture was set up to keep pace with the brand’s growth and demand for their products. Always keen to push the boundaries of innovation, in 1930, whilst working under a manufacturing partnership with the Brandt brothers (founders of Omega), Tissot succeeded in designing the first ever anti-magnetic watch. They followed this innovation in 1970 with another revolutionary timepiece – the Tissot IDEA also known as Astrolon. This game-changing watch was the first timepiece to be produced with a plastic mechanical movement and case, and would go on to inspire what is now known as the Swatch watch a decade later.

1996 heralded a new era for Tissot when François Thiebaud was appointed head of the company. Under his leadership, two flagship lines were created: the Tissot T collection which was designed by women for women, only later expanding to include men’s models, and the first touch-screen technology watch, the Tissot T-Touch. Utilising pioneering technology a decade before it became available in other applications such as mobile phones, Tissot developed a range of revolutionary watches such as the Tissot Sailing-Touch, Tissot Sea-Touch and Tissot T-Touch Expert which equipped their users with top-quality instrumental functions which could be operated with a simple finger-stroke across the glass.

Continuing to champion the principles of excellence, precision and watchmaking craftsmanship upon which the brand was founded, Tissot underlines its core values of performance and respect for tradition as official timekeeper of FIBA, AFL, MotoGP, FIM Superbike and the World Championships of cycling, fencing and ice hockey.

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