TAG Heuer

The world leader of prestigious sports watches and chronographs leads the luxury watch industry into the 21st century.

Founded by Edouard Heuer in 1860 at Saint-Imier, Switzerland, TAG Heuer has been mastering time for more than 150 years, setting several major milestones in the rich history of Swiss watchmaking, from the oscillating pinion in 1887 to the first stopwatch accurate to 1/100th of a second in 1916, and the first self-winding mechanical chronograph movement in 1969.

In 1975, TAG Heuer introduced the world’s first quartz chronograph. Today, the company is still in the avant-garde of technology and produces several series of quartz chronographs that offer the very accurate measurement of time, even to 1/1,000th of a second. However, despite their complexity, these chronographs are still very easy to use.

Of all major houses in the Swiss watchmaking industry, TAG Heuer is now, more than ever, the unrivalled master of accurate time measurement to the tiniest fraction, thanks to 96 years of accumulated know-how in high and ultra-high mechanical frequencies. Above all, creating an entirely new paradigm for mechanical dynamics requires the vision and passion of men and women, committed to pushing beyond their limits. As a testimonial to its unique know-how and contribution to Swiss watchmaking history, TAG Heuer has been awarded not less than 7 Geneva Watchmaking Grand Prix in the last 10 years.

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