Links Of London

About Links of London

Links of London is renowned as an iconic international jewellery brand that captures London’s wit, spirit and heart. They offer an eclectic mix of men’s and ladies jewellery in sterling silver and 18ct gold, with an enviable collection of charms and charm bracelets to satisfy your inner magpie.

Founded in 1990, the company resulted from a simple request for a pair of fish cufflinks - bizarre but true. A local restaurant owner commissioned the manufacture of a pair of sterling silver cufflinks, as a gift for their loyal restaurant clients.

Harvey Nichols, the exclusive London fashion store, loved the design and ordered a whole collection. Links of London was born and today they have grown internationally with stores in the UK, Hong Kong, USA and Canada.

As one of the UK’s most coveted Jewellery brands, Links of London, has continued to captivate customers with striking jewellery collections, statement watches and a selection of exquisite gifts. Since the beginning, imaginative design, uncompromised craftsmanship and the use of the finest materials have remained integral to each new collection, ensuring that each piece remains a timeless contemporary classic.

Links of London like to hint at their sense of British eccentricity and humour in all that they do. But most of all, they love presentation and all of their items are tissue wrapped, pouched, boxed, ribboned and bowed, preserving that element of mystery and indulgence.

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