TAG Heuer Brand Focus

Brand Focus
TAG Heuer
TAG Heuer

Impossible to separate their Swiss watchmaking heritage and their high-powered motor racing pedigree, TAG Heuer continue to create thrilling watches that never compromise on style or quality. The recent launch of their TAG Connected watch saw the brand team up with Google and Intel, to create the latest in wearable technology, offering thousands of apps with Android wear, whilst infusing 150 years of watchmaking craftsmanship. TAG Heuer never fail to surprise when it comes to their latest creations and we can’t wait to see what’s coming up for this iconic brand in 2016.

TAG Heuer History

Founded by Edouard Heuer in Switzerland in 1860, for more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. Creating their own milestones, from the oscillating pinion in 1887 to the first stopwatch accurate to 1/100th of a second in 1916, their steadfast defiance of the time-honoured conventions of Swiss watchmaking has led the brand to ever higher levels of precision and performance.

In 1975, TAG Heuer introduced the world’s first quartz chronograph. Today, TAG Heuer is now, more than ever, the unrivalled master of accurate time measurement to the tiniest fraction, thanks to 96 years of accumulated know-how in high and ultra-high mechanical frequencies. Above all, creating an entirely new paradigm for mechanical dynamics requires the vision and passion of men and women, committed to pushing beyond their limits. As a testimonial to its unique know-how and contribution to Swiss watchmaking history, TAG Heuer has been awarded no less than 7 Geneva Watchmaking Grand Prix in the last 10 years.

Founded by Edouard Heuer in Switzerland in 1860, for more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. Creating their own milestones, from the oscillating pinion in 1887 to the first stopwatch accurate to 1/100th of a second in 1916, their steadfast defiance of the time-honoured conventions of Swiss watchmaking has led the brand to ever higher levels of precision and performance.

In 1975, TAG Heuer introduced the world’s first quartz chronograph. Today, TAG Heuer is now, more than ever, the unrivalled master of accurate time measurement to the tiniest fraction, thanks to 96 years of accumulated know-how in high and ultra-high mechanical frequencies. Above all, creating an entirely new paradigm for mechanical dynamics requires the vision and passion of men and women, committed to pushing beyond their limits. As a testimonial to its unique know-how and contribution to Swiss watchmaking history, TAG Heuer has been awarded no less than 7 Geneva Watchmaking Grand Prix in the last 10 years.

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Tag Heuer Connected

Taking the world by storm, the TAG Heuer Connected watch is a revolutionary timepiece designed to make many aspects of your life easier with just the touch of a button. Working in partnership with Google and Intel, the timepiece is built on the latest release of Android Wear to give you access to up to 4,000 apps at the Google play store and is iOS compatible. Never compromising on the iconic TAG Heuer watch design, their 150 years of watchmaking craftsmanship is effortlessly fused with unlimited power and wearable technology.

  • Equipped with directional wind and weather monitoring, RaceChrono Pro capability and Google fit, Bluetooth connectivity and thousands of apps ready to be downloaded
  • Built-in stopwatch, timer, alarm and transreflective LTPS LCD displace with multiple finger recognition
  • Built with a 1.6GHz dual core processor and a 1GB main memory
  • Comes with a conductive charging cradle with USB cable and wall plug
  • Black vulcanized rubber strap with a grade 2 titanium folding clasp and safety push buttons, with a colourful choice of straps in green, blue, orange, red, white and yellow
  • 46mm titanium grade 2 case and carbide-coated titanium bezel with anti-fingerprint coating
  • Scratch resistant sapphire crystal
  • Splash-proof

TAG Heuer Connected Men's Watch

£1,100

SHOP NOW
Tag Heuer Connected
TAG Heuer Connected

Taking the world by storm, the TAG Heuer Connected watch is a revolutionary timepiece designed to make many aspects of your life easier with just the touch of a button. Working in partnership with Google and Intel, the timepiece is built on the latest release of Android Wear to give you access to up to 4,000 apps at the Google play store and is iOS compatible. Never compromising on the iconic TAG Heuer watch design, their 150 years of watchmaking craftsmanship is effortlessly fused with unlimited power and wearable technology.

  • Equipped with directional wind and weather monitoring, RaceChrono Pro capability and Google fit, Bluetooth connectivity and thousands of apps ready to be downloaded
  • Built-in stopwatch, timer, alarm and transreflective LTPS LCD displace with multiple finger recognition
  • Built with a 1.6GHz dual core processor and a 1GB main memory
  • Comes with a conductive charging cradle with USB cable and wall plug
  • Black vulcanized rubber strap with a grade 2 titanium folding clasp and safety push buttons, with a colourful choice of straps in green, blue, orange, red, white and yellow
  • 46mm titanium grade 2 case and carbide-coated titanium bezel with anti-fingerprint coating
  • Scratch resistant sapphire crystal
  • Splash-proof

TAG Heuer Connected Men's Watch

£1,100

SHOP NOW
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Object Of Desire

TAG Heuer Carrera Heuer-02 Tourbillon

Representing a very exciting addition to the TAG Heuer collection, the TAG Heuer Carrera Heuer-02 Tourbillon is an awe-inspiring COSC certified automatic chronograph combined with a titanium and carbon flying tourbillon.

Epitomising the cutting-edge technology, exemplary quality and Swiss watchmaking expertise you would expect from TAG Heuer, their mastery of craftsmanship and costs will make the Heuer-02 the only Swiss Made COSC automatic chronograph with Tourbillon available for under 15,000 CHF.

An impressive feat of engineering in its own right, a tourbillon houses the escapement and balance wheel in a moving case which essentially cancels out the timing variations that can be caused by gravity.

Interpreting two of watchmaking’s most famous complications; the chronograph and the tourbillon, the largest challenge faced by the engineers developing the Heuer-02 was how to house the chronograph functions, winding mechanism and tourbillon in a 45mm case, whilst still preserving a clean aesthetic with well-spaced counters. The case itself is expertly crafted from lightweight and shock-resistant grade 5 titanium, and constructed with 12 modular components which allows for a huge range of design possibilities. Boasting TAG Heuer’s signature refined yet sporty look, the Heuer-02 is complemented by a black alligator strap with rubber backing and is water resistant to 100m.

TAG Heuer Carrera Heuer-02 Tourbillon

Hand-crafted by four highly skilled watchmakers, the tourbillon has a power reserve of 65 hours and is inspired by the Monaco V4 – which has central sections made from titanium and a carbon top section. With all the fitting, assembly and adjustment work performed by hand and all the main components manufactured in the TAG Heuer workshops, the TAG Heuer Carrera Heuer-02 Tourbillon is a true work of art.

And the meticulous process doesn’t stop once the watch has been constructed. In order to obtain its COSC certification, every watch must undergo a stringent test which involves a total of 21 days of checks to guarantee it meets exceptionally high accuracy standards.

Symbolising exceptional creativity and inventiveness, the TAG Heuer Carrera Heuer-02 Tourbillon puts TAG Heuer firmly at the forefront of Swiss Avant-Garde.

TAG Heuer Carrera Heuer-02 Tourbillon

Coming soon

TAG Heuer Carrera Heuer-02 Tourbillon

Representing a very exciting addition to the TAG Heuer collection, the TAG Heuer Carrera Heuer-02 Tourbillon is an awe-inspiring COSC certified automatic chronograph combined with a titanium and carbon flying tourbillon.

Epitomising the cutting-edge technology, exemplary quality and Swiss watchmaking expertise you would expect from TAG Heuer, their mastery of craftsmanship and costs will make the Heuer-02 the only Swiss Made COSC automatic chronograph with Tourbillon available for under 15,000 CHF.

Epitomising the cutting-edge technology, exemplary quality and Swiss watchmaking expertise you would expect from TAG Heuer, their mastery of craftsmanship and costs will make the Heuer-02 the only Swiss Made COSC automatic chronograph with Tourbillon available for under 15,000 CHF.

An impressive feat of engineering in its own right, a tourbillon houses the escapement and balance wheel in a moving case which essentially cancels out the timing variations that can be caused by gravity.

Interpreting two of watchmaking’s most famous complications; the chronograph and the tourbillon, the largest challenge faced by the engineers developing the Heuer-02 was how to house the chronograph functions, winding mechanism and tourbillon in a 45mm case, whilst still preserving a clean aesthetic with well-spaced counters. The case itself is expertly crafted from lightweight and shock-resistant grade 5 titanium, and constructed with 12 modular components which allows for a huge range of design possibilities. Boasting TAG Heuer’s signature refined yet sporty look, the Heuer-02 is complemented by a black alligator strap with rubber backing and is water resistant to 100m.

TAG Heuer Carrera Heuer-02 Tourbillon

Hand-crafted by four highly skilled watchmakers, the tourbillon has a power reserve of 65 hours and is inspired by the Monaco V4 – which has central sections made from titanium and a carbon top section. With all the fitting, assembly and adjustment work performed by hand and all the main components manufactured in the TAG Heuer workshops, the TAG Heuer Carrera Heuer-02 Tourbillon is a true work of art.

And the meticulous process doesn’t stop once the watch has been constructed. In order to obtain its COSC certification, every watch must undergo a stringent test which involves a total of 21 days of checks to guarantee it meets exceptionally high accuracy standards.

Symbolising exceptional creativity and inventiveness, the TAG Heuer Carrera Heuer-02 Tourbillon puts TAG Heuer firmly at the forefront of Swiss Avant-Garde.

TAG Heuer Carrera Heuer-02 Tourbillon

Coming soon

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Official Timekeeper and Watch of the Premier League

Continuing their ever-growing presence in the world of sport, Swiss watch brand TAG Heuer have been selected as the first ever Official Timekeeper and Official Watch of the Premier League.

Already the Official Timekeeper for the German Bundesliga, Major League Soccer in the USA, the 2016 Copa America, the Chinese Football Association Super League and the Australian National Football team, TAG Heuer are now the proud partner of the prestigious English Championship.

Football fans take note, because all matches will now be running on TAG Heuer time as well as the shape of the fourth official’s new high-tech boards being inspired by the curve of the TAG Heuer Carrera watch. Show your appreciation for the Premier League and Swiss watchmaking heritage with our range of TAG Heuer Carrera watches.

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TAG Heuer Special Edition Watches

Celebrating two 40th anniversaries this year, TAG Heuer have revealed new timepieces to mark these momentous milestones.

Introducing… The Heuer Monza Chronograph

Marking the 40th anniversary of the first Monza series back in 1976, TAG Heuer have launched a striking new model to honour the original design. Born to celebrate Ferrari’s Formula 1 win in 1975.

The distinctive all-black chronograph made its debut in 1976 with two intriguing features – a pulsometer (to measure heart rate) and tachymeter scale (which converts time into speed).

Boasting these two functions, the 2016 reissue also echoes the design of the original Monza with its all-black aesthetic, red accents and the historic Heuer logo. The differences lie in the increased case size, which is now made from grade 5 titanium and coated with titanium carbide, for a powerfully masculine look. Powered by the iconic TAG Heuer Calibre 17 automatic movement, this beautiful timepiece undoubtedly represents a milestone in the history of TAG Heuer’s esteemed heritage.

OUT OF STOCK

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Introducing… TAG Heuer Formula 1 James Hunt Limited Edition

Continuing the legacy of James Hunt, one of the greatest British motor racers, TAG Heuer have launched two limited edition timepieces to mark the 40th anniversary of his 1976 Formula 1 World Championships victory.

The result of an exclusive partnership with The Hunt Foundation and a creative collaboration with James Hunt’s son and fellow racer, Freddie Hunt, the two polished steel chronograph Formula 1 models are available with either a fabric NATO strap or full steel bracelet. A limited edition design with only 500 pieces available, these exclusive models feature the limited edition number and James Hunt’s signature imprinted on the underside of the case.

A must-have for any Formula 1 fan wanting to own a piece of British history, these incredible watches were launched exclusively at the world-renowned Goodwood Festival of Speed on 23rd June 2016.

OUT OF STOCK

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TAG Heuer and Motor Racing

TAG Heuer have a long association with the adrenaline-fuelled world of motor racing. It is as ingrained in the DNA of their brand as their continued passion for pushing beyond the limits of technology.

TAG Heuer Signs the Red Bull Racing Formula 1 Team

Representing a historic premier for a watchmaking brand in the world of Formula 1 racing, TAG Heuer is gearing up to become the Official Timekeeper, Official Watch and Team Performance Partner of Red Bull Racing for the 2016 season.

Sharing a passion for racing and a drive to do things differently, this unique collaboration will take shape in an original and innovative manner both on and off the track. Holding the title of Quadruple Double World Champions, having won both the FIA Formula One Constructors’ and Drivers’ World Championships in 2010, 2011, 2012 and 2013, Red Bull Racing are a young, dynamic team who perfectly represents TAG Heuer’s motto, Don’t Crack Under Pressure, making this potentially one of the most exciting partnerships in F1.

Taking to the starting grid in Melbourne, Australia on 20th March, the combination of Daniel Ricciardo and Daniil Kyat also represent one of the youngest driver line-ups on the grid.

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