Longines Watches Brand Focus

Brand Focus
Longines Watches Longines Watches

Elegance is an attitude - Living by the philosophy of ‘Elegance, tradition and performance’, Longines have been awarded various prizes for their extensive technical research and luxury designs. Creating watches for men and women who desire the highest of standards in their wrist wear, Longines believe that elegance is an attitude, which is clear throughout their sophisticated, yet innovative and adventurous designs.

The history behind the brand

Longines began their story of luxury in 1832 in Saint-Imier in Switzerland, creating beautiful Swiss made timepieces amongst the breathtaking views of the River Suze. Auguste Agassiz, the founder of the prestigious watch brand had a vision to create pocket watches that showcased dedication in high performance, technical innovation and cutting edge style. Almost three centuries later and these brand values still remain just as strong today, always exceeding expectations with cutting edge technology and mechanical brilliance throughout every impressive watch collection.

Recognised as the timekeeper in world championships in sport, Longines are highly respected in many areas of the sports industry for their excellent reputation of precision and durability. They hold a strong passion and involvement with equestrian sport, gymnastics, Alpine skiing and more. All of these passions have inspired many innovative watch designs, ensuring each timepiece can handle any challenge and atmosphere, no matter how extreme.

Longines Collections

Longines and sport

Celebrating a long-lived association with the dynamic world of sport, Longines’ timepieces were first used to accurately time sporting events in 1896. Demonstrating a passion and commitment to sport which is reflected in their sponsorship of events such as the Longines Global Championships Tour, they are today the official timing partner of numerous prestigious events including Royal Ascot, Roland Garros, Alpine Skiing and gymnastics.

Flat Racing

Equestrian sport is their passion and horseracing in particular is at the heart of Longines’ involvement in this adrenaline-fuelled world. As early as 1878, their chronograph engraved with a jockey and his mount was very popular amongst jockeys and horse enthusiast, being used at racetracks in 1881 to accurately time the performance of elite horses and riders. By 1886 this watch was being used by most sports judges in New York.

Roland Garros Tennis

Designed as a tribute to the chronographs produced from 1878 onwards, the Longines Conquest Classic collection is the Official watch of many sports including equestrian sports, alpine skiing, rhythmic and artistic gymnastics, archery, Roland Garros and Glasgow 2014.


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Longines Conquest Classic Moonphase

Longines Conquest Classic Moonphase

Expertly combining the brand’s watchmaking tradition, sports heritage and innate sense of sophistication, the new Longines Conquest Classic Moonphase collection is designed to echo the excellence and elegance of the stars of the equestrian world.

Reflecting their passion for equestrian sport as well as the traditional engineering excellence that is expected of a Longines timepiece, this 42mm chronograph features an elegant stainless steel case which houses the Longines calibre L678 self-winding mechanical movement. A striking combination of traditional and modern design cues, the silvered dial is set with baton hour markers coated with super-LumiNova, and provides a sophisticated background for the chronograph and moonphase displays. Water resistant to 50m, the stunning exhibition caseback allows you a glimpse into the beating heart of this remarkable timepiece.

Longines Conquest Classic Automatic Moon phase Chronograph Men's Watch


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Longines Dolcevita

Longines Dolcevita

A timepiece that has evoked the contemporary elegance of the Longines brand since its inception, the new additions to this feminine collection showcase softened lines and more intricate detailing to pay tribute to La Dolce Vita, the sweetness of life.

Subtly combining geometric lines with soft curves, elegance takes a leading role in these new pieces whose signature rectangular cases have been elongated, arched and illuminated with diamonds to enhance their contemporary femininity.

Opening a new chapter in the collection’s history, this beautiful watch is cased in steel and illuminated with the sparkle of diamonds, accentuating a silver flinque dial adorned with painted Roman numeral hour markers and blued hands. Driven by a Swiss quartz movement, this stunning watch is presented on a stainless steel bracelet which confirms its modern and contemporary style.

Longines DolceVita Diamond Ladies Watch


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Longines Heritage Diver 1967

Longines Heritage Diver 1967

A modern update of one of its most iconic pieces, the Longines Heritage Diver 1967 is a re-interpretation of a piece which is kept in the Swiss watchmakers museum in Saint-Imier.

Borrowing the pilot watch system, in particular the notched rotating bezel with divisions in minutes, this device made it possible to calculate the length of the dive.

Showcasing a completely original design, reflecting the model that inspired it, this eye-catching watch is a reminder of the first diver’s watches produced by Longines and features a 42mm stainless steel case which houses a Longines calibre L688.2 self-winding automatic movement. Brought to life with elegant touches of colour on the notched, rotating bezel, the dial is clear and easy to read, featuring baton hour markers, three chronograph sub-dials and an angled date window. In the true spirit of a divers watch, the Heritage Diver 1967 features hands and hour markers coated with Super-LumiNova, whilst the caseback and crown of this remarkable timepiece are screwed to ensure water resistance of up to 300m.

Longines Heritage Chronograph Men's Watch


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