Longines Watches Brand Focus
Elegance is an attitude - Living by the philosophy of ‘Elegance, tradition and performance’, Longines have been awarded various prizes for their extensive technical research and luxury designs. Creating watches for men and women who desire the highest of standards in their wrist wear, Longines believe that elegance is an attitude, which is clear throughout their sophisticated, yet innovative and adventurous designs.
The history behind the brand
Longines began their story of luxury in 1832 in Saint-Imier in Switzerland, creating beautiful Swiss made timepieces amongst the breathtaking views of the River Suze. Auguste Agassiz, the founder of the prestigious watch brand had a vision to create pocket watches that showcased dedication in high performance, technical innovation and cutting edge style. Almost three centuries later and these brand values still remain just as strong today, always exceeding expectations with cutting edge technology and mechanical brilliance throughout every impressive watch collection.
Recognised as the timekeeper in world championships in sport, Longines are highly respected in many areas of the sports industry for their excellent reputation of precision and durability. They hold a strong passion and involvement with equestrian sport, gymnastics, Alpine skiing and more. All of these passions have inspired many innovative watch designs, ensuring each timepiece can handle any challenge and atmosphere, no matter how extreme.
Showcasing exquisite finishing touches such as diamond set bezels and rose gold accents, the Longines Elegance collection are the very essence of style and sophistication. Embodying the original aesthetic tradition of this iconic brand, the elegance collections are a fascinating blend of past and present enhanced with the best of modern technology and contemporary design.
Longines Watchmaking Tradition
Demonstrating the skill and craftsmanship of a brand who has built their reputation on the intrinsic quality and beauty of their timepieces, the Watchmaking Tradition collections celebrate the best of both worlds. Evoking the romance of a bygone era of watchmaking, highly engineered movements and exquisite classic design pays tribute to Longines’ historical values of tradition, elegance and sport.
Dedicated to high performance combined with technical innovation and elegance, Longines’ prestigious sporting associations are brought to life in collections designed to ensure you stand out at every sporting occasion. Exquisite Swiss craftsmanship is revealed through sophisticated aesthetics accented with a cool, contemporary edge.
Heritage Collection – The Quintessence of Classicism in Watchmaking. Designed to combine the most remarkable of Longines’ historical products with cutting-edge watchmaking technology, the Heritage Collection is the epitome of refined elegance. Re-animating the pioneering spirit that has inspired Longines craftsmen since the company’s early days, this exquisite collection of automatic timepieces pays tribute to the romance of a bygone era of watchmaking through their sober sophistication.
Longines and sport
Celebrating a long-lived association with the dynamic world of sport, Longines’ timepieces were first used to accurately time sporting events in 1896. Demonstrating a passion and commitment to sport which is reflected in their sponsorship of events such as the Longines Global Championships Tour, they are today the official timing partner of numerous prestigious events including Royal Ascot, Roland Garros, Alpine Skiing and gymnastics.
Equestrian sport is their passion and horseracing in particular is at the heart of Longines’ involvement in this adrenaline-fuelled world. As early as 1878, their chronograph engraved with a jockey and his mount was very popular amongst jockeys and horse enthusiast, being used at racetracks in 1881 to accurately time the performance of elite horses and riders. By 1886 this watch was being used by most sports judges in New York.
Designed as a tribute to the chronographs produced from 1878 onwards, the Longines Conquest Classic collection is the Official watch of many sports including equestrian sports, alpine skiing, rhythmic and artistic gymnastics, archery, Roland Garros and Glasgow 2014.SHOP CONQUEST CLASSIC COLLECTION