Links Of London Brand Focus

Win this Links of London Necklace

Off The Cuff Beginnings

Beginning in 1990 with a request for a bespoke pair of fish cufflinks, the Links of London story is a charming and unusual one. When these cufflinks were commissioned by a local restaurant owner to gift to loyal clients, world-renowned London department store Harvey Nichols took a liking to the design and ordered an entire collection.

Since this impromptu inception, Links of London have grown into an iconic brand adored around the world. Keeping in touch with British eccentricity and humour, their eclectic ranges of jewellery still reflect the originality of the fish cufflinks all those years ago.

Links With London

A true British brand, Links of London build each new collection upon an unrivalled foundation of imaginative design, uncompromised craftsmanship and the finest materials.

Capturing London’s wit, spirit and heart whilst drawing inspiration from the city’s vibrant and dynamic landscape, the brand brings together timeless style with contemporary beauty to celebrate iconic British charm.

Links Of London Bus Charm
Links Of London Bus Charm
Links Of London Jewellery

Through The Years

Many of our own Links of London love stories began with the signature Sweetie bracelets, and a personal mission to fill them up with meaningful and memorable charms. Now they’re not just known for their collectable trinkets, but for beautiful jewellery pieces that transcend all passing trends with an air of timeless elegance.

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Loyal Royals

We think it’s this attractive combination of classic modernity that has caught the eye of Kate Middleton. Our effortlessly elegant Duchess of Cambridge has shown a fondness for Links of London over the years, sporting these Effervescence Stiletto Bubble Silver Earrings as well as other perfectly pristine pieces.

The Links of London Difference

Combining design, function and endeavour with high quality materials, Links of London continuously set new standards for excellence with their craftsmanship. Creating collections with sterling silver and 18ct gold, all their diamonds and precious stones are hand selected for purity and colour.

Links Of London Collections

Effervescence -

Effervescence Collection

Effervescence

Inspired by bubbles of joy and celebration, the Effervescence collection conjures up happy and triumphant memories. Discover bracelets, earrings, necklaces and rings designed to capture that champagne moment forever.

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Hope +

Hope Collection

Hope

A classic and sophisticated range, the Hope collection takes inspiration from new life and the hope it brings. Find elegant and simple pieces that are perfect for the everyday.

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Star Dust +

Star Dust Collection

Star Dust

The Star Dust collection is here for all your glam needs. Perfect for an evening statement, these shimmering mesh bracelets will complement all your dresses.

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Sweetie +

Sweetie Collection

Sweetie

Breathing new life into the signature range, the known and loved Sweetie collection retains a youthful attitude whilst exuding a fashion-forward spirit.

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Timeless +

Timeless Collection

Timeless

Taking inspiration from the iconic face of London’s Big Ben, the Timeless collection features intricate cut-out detailing to ensure you stand out from the crowd.

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Diamond Essentials +

Diamond Essentials Collection

Diamond Essentials

For those looking for a touch of everyday sparkle, the beautiful pieces in the Diamond Essentials collection will become timeless jewellery box staples.

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Effervescence Collection

Effervescence

Inspired by bubbles of joy and celebration, the Effervescence collection conjures up happy and triumphant memories. Discover bracelets, earrings, necklaces and rings designed to capture that champagne moment forever.

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For Him

Since their first fish-shaped cufflinks, the Links of London men’s collection has evolved to complement the lifestyle of the modern man. Combining timeless style with fashion-forward detailing, don’t be seen without these stylish pieces.

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Charms

Reflecting the individuality that defines us and reminding us of the memories we gather, charms are the perfect way to tell your own story. Our collection of Links of London charms is full of beautifully crafted keepsakes, designed in sterling silver and 18ct gold.

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Win this Links of London Necklace

One of our favourite pieces from the Timeless collection, this Links of London silver pendant is the missing piece to your jewellery box. Enter our competition and it could be yours.

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